Leading brands likes to get consumers opinions on a new product or concept they are currently working on. Brands hires Market Research Companies to help them find consumers to give their opinions about their latest ideas or creation.
The Market Research Companies ask the consumers questions if they like the idea or not so the brand can make improvement before the product is in its completion stage, ready to hit store shelves.
Unlike regular paid online surveys, focus groups pays a lot more. I've done focus groups that paid me $100 or more for just giving my opinions (AWESOME). The most I got paid with a focus group was $300 through paid online survey panels, actually! Focus groups payments ranges from $25-$500 or more depending on how long the focus group last. It can be a few hours or even months.
In a focus group, there will be a moderator conducting the questions to a small number of consumers. The moderator presents the future product idea and get the consumers feedback.
There are several different types of focus groups you can join:
- A Chat Room-You, along with a moderator and other consumers will be in a chat room discussion. The moderator will discuss the new product development with everyone and ask for feedback. The chat rooms I've done took about 1 to 2 hours, and the pay was $50-$100.
- Online Survey- The Market Research Company will send you a survey for you to complete to give feedback on the product idea. These surveys are usually longer than the average paid online survey but the pay is much more.
- In-Person- There are focus groups you can join in-person in your local area with other consumers. You'll get to see the actual product in person and give your feedback to the moderator. You are usually paid that very same day. I haven't been able to attend a focus group in-person due to my schedule lately, but I'll find a time to catch one. In-person focus groups are great if you're in need of extra cash right away.
- Telephone Interview- The Market Research Company will provide you a date and time they'll call you to do the focus group. Again, there will be a moderator on the phone asking you questions about the product ideas, and you give them your feedback.
- In Your Home- Some Market Research Companies will come to your home, sit down with you and present a product idea, and ask for feedback. These types of focus groups are high paying. (And no you will not have other consumers in your home)
- Webcam- You will speak with a moderator through webcam to give feedback about a new product idea, or service. Moderator will record your responses and give it to the brand looking for opinions about their latest invention.
Not everyone will qualify joining a focus group, it depends on the demographic that the Market Research Company is looking for. Let say a company is looking for women with infants to give feedback on a new diaper development, I wouldn't qualify because my daughters are older. The Market Research Company will first have you fill out a screener to see if you qualify to join a certain focus group.
Are you interested in joining a focus group? Here are the Top 5 Companies to join their research panels:
1. FocusGroup.com
5. Focus Forward Focus Group
Paid Online Surveys that Offers Paid Focus Groups Opportunities
1. Branded Surveys
2. Toluna
3. MySoapBox
5. I-Say
6. LifePoints
7. YouGov
For more ways to make extra money, check out my other pages:
Make Extra MoneyPaid Surveys Review
Get Paid to Test Products
Definitely intrigued! going to check these out....What could it hurt right!
ReplyDeleteThanks!
You'll enjoy it Christine.
DeleteAwesome suggestions! I signed up for a couple of the focus group websites. I can't wait to see how they work and participate in a group. Thanks for sharing this info. It's very beneficial.
ReplyDeleteYou're welcome Candy! You'll enjoy learning about new products that brands are soon to introduce to the market.
DeleteDo you get swamped with email?
ReplyDeleteNo Jeannie, you're think of paid offers. Focus Groups will only contact you when a focus group is soon about to start.
DeleteGreat list - you are such great informer!
ReplyDeleteThanks so much Antionette!
ReplyDeleteThanks for the great list!
ReplyDeleteYou're welcome Cari!
DeleteI have heard that people can make some nice extra money by doing focus groups!
ReplyDeleteYes they sure do!
DeleteI wish I had the time to do this! Day job gets in the way of fun stuff Lou ;-)
ReplyDeleteSame with my day job too Kathe!
DeleteI never thought of this, I may look into some of these. Thanks for the info!
ReplyDeleteYou're welcome Krysten!
DeleteOooo - I am Pinning this. I participated in a focus group for a soda company before, and they compensated with Amazon GCs. It was fun to connect with others. I would definitely like to participate in focus groups that pay $100+. Nice!
ReplyDeleteI get compensated with Amazon gift cards too. Yes Yona, a lot of focus groups pays over $100! Definitely start joining more focus groups.
DeleteVery cool! Thank you for sharing the list! These sound like so much fun!
ReplyDeleteYou're welcome Kendall!
DeleteGreat suggestions! I will pin this for later! Thank you!
ReplyDeleteThanks for pinning Joanna!
DeleteI have done some online surveys but never follow through to the finish to make anything .. I love these other ideas and am going to pin this so I can look more into this.. Thanks for sharing this information.
ReplyDeleteThanks for pinning Marlys!
DeleteMarketing has sure changed in the latter days. I love the power of the web to match focus groups with the people who want to provide their feedback and insights on the products. Great post!
ReplyDeleteThanks Elayna!
DeleteDidn't know that we can get paid to join focus groups, this is great, thanks for sharing!
ReplyDeleteYep you can get paid for joining focus groups!
DeleteI've heard of groups like this. I think with the fact that the world has truly recognized how important consumer reviews are, I think it is only fair to pay people who join focus groups. I like this!
ReplyDeletethis is a great piece of info! Thank you for this post!
ReplyDeleteI've never done this. Sounds interesting!
ReplyDeleteOnce upon a time I worked for a market research company! I loved working the focus groups! Hearing people feedback was very interesting!
ReplyDeleteSo you know what Focus Groups are all about.
Deletehi i love all your informative info very helpful, you really have great ideas, keeo them coming!! thank you!
ReplyDeleteUmmmmmmmmm this is too cool!! Thanks for posting this info!!
ReplyDeleteYou're welcome Bernetta!
DeleteThank you so much for sharing this. I'm going to look into joining these. I really appreciate this.
ReplyDeleteYou're welcome Katherine! You'll really enjoy joining focus groups!
DeleteI'm always so appreciative of all the good stuff ou share! Hugs...RO
ReplyDeleteYou're welcome RO! I'm so happy you have been enjoying it! *Hugs*
DeleteWhy is sago refusing to register?
ReplyDeleteSaying not accepting In my area
That's weird
It could mean Sago is not looking for participants in your area at the moment. Please check back with their website again soon.
DeleteHello, thanks for the information, it has been very useful to me, have you heard about cspace? do you have an invite link yet?
ReplyDeleteYes! It's an app now called Community by C Space.
Delete