World of Coca-Cola unveiled two new additions to its Pop Culture Gallery that celebrate Coca-Cola's Real Magic brand philosophy and illustrate the lasting impact the brand has had on artists and cultures over the last 136 years.
The "Magic Mural" installation exclusively features work created by female artists in addition to offering an augmented reality experience – both firsts for the Atlanta attraction.
In the "Ghost Signs" installation, guests look inside one family's quest to revitalize hand-painted Coca-Cola signs around the South.
Related Article: Check out other articles about World of Coca-Cola.
"Magic Mural" brings to life the Real Magic ad campaign by grouping the work of five female illustrators from around the globe who summon the positivity and optimism of physical human togetherness, showcasing their talent in a profession that traditionally included more men than women.
The vibrant, larger-than-life mural spans more than 45 feet of wall space.
It features a creative collection of graphics and illustrations from Rosa Viktoria Ahlers, Xaveria Altena, Claire Isaur, Caroline Laguerre, and Katie Smith.
Then, using the cameras on their mobile phones, guests can activate an augmented reality experience that brings the illustrations to life by simply scanning a QR code.
Next, guests can learn the story of two generations of "Ghost Sign" painters.
Andy Thompson, a former sign painter for Coca-Cola, spent part of his 34-year career restoring more than 30 historic Coca-Cola ghost murals around the South (the "ghost" refers to the weathered, faded look of the unrestored murals).
Now, over five decades later, his granddaughter Amber continues the tradition in honor of her "Pawpaw." The Ghost Sign installation features a hand-painted recreation of an original Coca-Cola advertisement to pay tribute to the company's history of building close relationships with the communities it serves.
The Pop Culture exhibit is dedicated to showcasing how fans have made Coca-Cola a paragon of popular culture, and past featured artists include Andy Warhol, Haddon Sundblom, and Steve Penley.
In addition to the new installations, guests can experience other unique elements like "One Coke Away," which gives guests a glimpse into how the brand is represented worldwide.
"Throughout its history, Coca-Cola has been a vibrant presence in the cultures of over 200 countries and remains a symbol of optimism worldwide today.
You see it at kitchen tables, packed stadiums, and across social platforms," said Scott Hickman, World of Coca-Cola's Creative Director.
"The new Pop Culture Gallery installations highlight Coke's enduring cultural relevance and illustrate how one brand can connect people from around the world."
Learn more about World of Coca-Cola's offerings and purchase tickets online.
About the World of Coca-Cola
An integral part of downtown Atlanta's fabric for more than 30 years, World of Coca-Cola has welcomed guests from six continents, more than 100 countries, all 50 U.S. states, and the District of Columbia.
Join over 25 million people who have visited the Atlanta attraction and experience the history of the world's most famous beverage brand at the dynamic, multimedia home of the 136-year-old secret formula for Coca-Cola.
Get closer than ever to the vault containing the secret recipe, view more than 1,200 historical artifacts, and get a behind-the-scenes look at the bottling process.
Then, learn about the science behind humans' sense of smell and how it impacts taste inside Scent Discovery, take a photo with the Coca-Cola Polar Bear, and tempt your taste buds with beverages from around the globe.
World of Coca-Cola is located adjacent to Georgia Aquarium in downtown Atlanta and is accessible via the Peachtree Center or CNN/World Congress Center MARTA stations. Consumers with questions may call 1-800-676-COKE or visit their website at www.WorldofCocaCola.com or Groupon to purchase tickets.
World of Coca-Cola
121 Baker St NW
Atlanta, GA 30313
Follow Product Review Mom on Google News!