As we celebrate Black History Month, we should recognize and honor African Americans' significant contributions and achievements throughout history. Brands increasingly use their platforms to highlight this influential month of history.
Numerous companies are designing campaigns and marketing strategies to honor Black History Month. Brands employ innovative methods, such as posting on social media and creating special collections, to demonstrate their support.
Additionally, some companies collaborate with Black-owned businesses and organizations to contribute a percentage of their revenues to aid their initiatives.
Discover 10 brands highlighting products from black-owned, founded, and influenced businesses below.
1. HSN: HSN has highlighted Black-owned or founded brands in beauty, fashion, kitchen, health, fitness, home, and more! Discover black-owned popular brands like IMAN, Kim Kimble Professional Products, and Allison Brown, just to name a few.
2. QVC: QVC is honoring Black History Month with a special celebration of diversity, inclusivity, and the Black experience—shop products from Black-owned, founded, influenced, or created businesses.
3. JCPenney: JCPenney proudly features an extensive assortment of black-owned and founded brands, opening up a world of beauty to those of all backgrounds. Also, all of the Hope & Wonder Collection profits benefit Black Girl Smile, empowering the mental health of Black women and girls. Learn more about the Hope & Wonder Collection.
4. Shopbop: Shopbop has highlighted Black designers and Black-owned brands shaking up the fashion & beauty industry. Check out BeautyStat Cosmetics, Eilaf, and other top brands!
5. Macy's: Macy's celebrates Black History Month by supporting Black creators, change makers, and causes.
6. Etsy: Etsy is celebrating Black-owned shops — this month and every day. Discover one-of-a-kind creations. Check out beautiful art, fashion, accessories, and quilts.
7. Michaels: Michaels is honoring Black History Month with art, apparel, decor, crafts, and other items benefiting charities that support racial equality.
8. Nordstrom: Nordstrom is celebrating the contributions of the Black community with customers, employees, and partners. Check out top brands like Fear of God Essentials, Good American, PAT McGRATH LABS, and much more!
9. Sephora: Sephora is spotlighting the Black voices, creators, and brand founders whose contributions have shaped the beauty industry.
10. Ulta: Ulta is celebrating the joy of Black beauty. Discover the ingredients, efficacy, and artistry within Black-owned and black-founded brands.
As I wrap up this post, we can see that Black History Month is a necessary time to recognize and honor African Americans' significant contributions and achievements throughout history.
It's encouraging to see brands increasingly using their platforms to highlight this influential month of history and support Black-owned, founded, and influenced businesses through innovative methods.
I hope this list of 10 brands showcasing products from black-owned businesses has inspired you to celebrate Black History Month in your own way and support these businesses beyond February.
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